OUR STORY
WURA is deeply rooted in a rich culinary heritage, inspired by my grandmother, fondly known as IYANIWÚRÀ, who ran a successful restaurant in Ibadan, Nigeria. My childhood was filled with cherished moments of helping my mom in the kitchen, baking pastries, and decorating cakes, which ignited my passion for food. This deep-seated love for cooking led to the birth of WURA.
What began as a food blog in December 2020 swiftly evolved into a food delivery business by March 2022. In January 2023, we proudly introduced a dessert category, becoming the first West African Dessert company in the USA. By September 2024, we launched our meal subscription plan, establishing ourselves as the first African meal subscription service business in the country. Our commitment to quality and innovation was further recognized in May 2024 when we won our first award, sponsored by MidWest Dairy in collaboration with The Hatchery, for our exceptional pastries and desserts.
OUR COMMITMENT TO QUALITY
We’re on a mission to make African food easily accessible by delivering the rich taste of home with convenience, quality and care.
At WURA, we are dedicated to excellence in every dish. We use premium ingredients and time-honored cooking techniques to deliver authentic African flavors.
We are dedicated to quality, community, and innovation, ensuring that every meal we create brings people together on this flavorful adventure.
MEET THE FOUNDER
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JOANNA | CEO & FOUNDER
As a Nigerian immigrant new to the U.S, one of the major culture shocks I experienced is the limited availability of authentic African cuisine. This gap in the market coupled with the challenge to find authentic African food inspired me to share the rich flavors of my homeland with a broader audience.
My goal is to make African food easily accessible, convenient and enjoyable for individuals in the diaspora. I aim to preserve the rich flavors of our cuisine while continuing my family’s legacy from Nigeria to the U.S. and, eventually, to the global marketplace.
